Borderlands 4 will not cost $80, despite misguided executive comments

Borderlands 4, the latest entry in Gearbox Software’s popular looter shooter franchise, is available to pre-order now for $70, a good $10 less than many assumed it would cost. The game’s price first came into question when its September 12 release date was announced without pre-order details, and Gearbox CEO Randy Pitchford suggested that whether the game came with a $80 price tag was out of his hands.

Pitchford put his foot in his mouth in a thread on X sharing a behind-the-scenes video about bringing Borderlands 4 to the Switch 2. A fan replied to the video asking Pitchford to not charge $80 for the game, to which Pitchford responded, “A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen.”

A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.

— Randy Pitchford (@DuvalMagic) May 14, 2025

Naturally, that came off as a bit glib to anyone surprised by the sudden emergence of $80 games following the release of Mario Kart World. Pitchford didn’t exactly double-down next, but at a PAX East panel later in May, he also didn’t deny the game would have a higher price, noting that “Borderlands 4 has more than twice the development budget than Borderlands 3.“

The official pre-order information settles things: the game is not going the way of Mario Kart. The Standard Edition of Borderlands 4 costs $70 and comes with free Vault Hunter, weapon and drone skins if you pre-order. If you step up to the $100 Deluxe Edition, you get even more skins and a “Bounty Pack Bundle” that includes exclusive areas and weapons. For the $130 Super Deluxe Edition, you get all of that plus the “Vault Hunter Pack,” which includes the game’s two story DLC packs and new playable characters. A $70 game is not a $60 game, but if price is your biggest concern, it’s better than $80.

Gearbox plans to show off more of Borderlands 4‘s story and gameplay at Borderlands Fan Fest on June 21. The game is coming to PlayStation 5, Xbox Series X / S and PC on September 12. The Switch 2 release is scheduled for 2025, too, and Gearbox plans to share more information about it at a later date.

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